Brand assets
One mark,two scripts.
The ZharfAI mark has been ours since December 2022. Here are the official files: the English and Persian lockups, the mark on its own, and a small-size cut for print and merchandise. The few rules that keep them looking right follow below.
ZIP · SVG and PNG · 1.4 MB
Ours since 2022
Our mark went public about two years before Grok adopted its similar black-hole logo. Each date below can be checked.
Drawn
The Photoshop master file records its creation at 22:33 Tehran time on 23 December 2022, the same evening as the first exports of the mark.
Public on X
The mark became the profile image of @aizharf. X builds the upload time into every image ID: ID 1622176139270672384 decodes to 10:11 UTC on 5 February 2023, and X’s image server also reports that date.
The image on X’s serverGrok changes its logo
xAI gave Grok a black-hole logo around the Grok 3 launch, about two years after our mark went public.
Grok on Wikipedia
Check the X date yourself
Take the number in the image address, shift it right by 22 bits and add 1288834974657. The result is the upload time in Unix milliseconds: 1675591904834, which is 5 February 2023, 10:11:44 UTC.
ZharfAI is not affiliated with xAI or Grok.
The logo
Every file is outlined vector or transparent PNG, in Ink for light backgrounds and White for dark ones.
For print, merchandise and small screens
The ring inside the mark is a hairline. Below 48 px on screen, or 20 mm in print, it can disappear. The small-size cut is the same drawing with its hairlines strengthened. Use it for sponsorships, apparel and embroidery.
Using it well
Clear space
Leave at least x of empty space on every side, where x is the height of the capital Z in ZharfAI. For the mark alone, use a quarter of its width.
Minimum width
- English lockup
- 120 px · 30 mm
- Persian lockup
- 64 px · 16 mm
- Mark
- 20 px · 6 mm
Colour
The logo is always one colour: Ink on light backgrounds, White on dark ones. The neutrals around it come from our site.
- Ink
#111111Logo on light - White
#FFFFFFLogo on dark - Stone
#F5F5F1Surfaces - Graphite
#636360Secondary text - Line
#DEDED9Rules and borders
Typefaces
- IBM Plex Sans SemiBold
The ZharfAI wordmark
- Vazirmatn ExtraBold
The ژرف wordmark; Vazirmatn is also our Persian text face
Our name
- Write ZharfAI in English text and ژرف in Persian.
- ZharfAI is one word with a capital Z, A and I, exactly as the logo spells it; not Zharf AI, Zharfai or ZHARFAI.
- Registered name, for contracts: Zharf Kavosh Hoosh Dadeh (ژرف کاوش هوش داده).
Please don’t
Stretch or squash it
Rotate it
Recolour it
Add shadows or glows
- Retype the wordmark or redraw the mark
- Set the logo on busy images without enough contrast
- Separate the needle from the ring, or crop either
Need another format?
If a print vendor asks for PDF, EPS or anything not in the kit, get in touch.